Privacy Policy

Who we are

Embrace Orthodontics is a specialist orthodontic practice at 5657 Spring Garden Road, Suite 402, Halifax, Nova Scotia B3J 3R4, led by Dr. Catherine McLeod. You can reach us on 902-817-6453 or at hello@embracelifesmiling.com. This policy explains what personal information we collect through this website, why, and the choices you have.

The information we collect

When you submit our booking or referral form, we collect the details you give us, such as your name, phone number, email address, and the reason for your enquiry. Referral forms may also include information about the person being referred, provided by the referring dentist or the patient.

If you subscribe to updates or take our online smile quiz, we collect the information you choose to provide. We also collect standard website analytics, such as pages visited and general location, to understand how the site is used and to improve it.

How we use your information

We use your information to respond to your enquiry, to arrange and provide your care, to send information you have asked for, and to improve our website and services. We do not sell your personal information to anyone, ever.

Personal health information

Any health information you share with us is treated as confidential and handled in line with Nova Scotia's Personal Health Information Act (PHIA) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). Please do not send detailed medical history through the website; we will gather what we need securely once you are a patient.

Cookies and analytics

Like most websites, we use cookies and similar technologies to make the site work and to measure how it performs. Where we use analytics or advertising tools such as Google Analytics or Google Ads, they may set cookies to help us understand traffic and the effect of our advertising. You can control cookies through your browser settings.

Who we share it with

We share information only with the service providers who help us run the practice and this website, and only as needed. These include our website host, our email provider, and analytics or advertising providers. Each is expected to protect your information and use it only for the services they provide to us. We may also disclose information where required by law.

How long we keep it

We keep enquiry and patient information only as long as necessary for the purpose it was collected, and as required by professional and legal record-keeping obligations, after which it is securely destroyed.

Your choices and rights

You may ask to see the personal information we hold about you, to correct it, or to withdraw your consent to marketing at any time. Every email newsletter includes an unsubscribe link. To make a request or ask a question about your privacy, contact us on 902-817-6453 or at hello@embracelifesmiling.com.

Keeping your information safe

We take reasonable physical, technical and organizational measures to protect your personal information against loss, misuse and unauthorized access. No method of transmission over the internet is completely secure, so please avoid sending sensitive details through web forms.

Children

Many of our patients are children, and their care is arranged with a parent or guardian. We do not knowingly collect personal information directly from children without a parent or guardian's involvement.

Changes to this policy

We may update this policy from time to time. The date below shows when it was last reviewed. Significant changes will be reflected here.